Business Metrics

2/1/10 AG - Greg has provided a chart and asked the ED to provide basic info on a monthly basis to the board. The chart needs clarification, and a determination re: which are the key metrics the board wants to know on a monthly basis.

Many answers to questions below can be provided by our database, but with either John or Audra filtering the database for the answers.

As ED, I would prefer the board review the following questions and direct staff as to what info they deem important for regular reporting, (monthly basis, quarterly basis, annual basis?) or refer it back to a full committee to determine. I have estimated time commitment to pull together the following answers:

Monthly Reporting to answer the following set of questions...

• How many new videos were put on MCTV15? That were:
  • produced locally by the members of the public;
    • in the studio (5 min);
    • using MCTV15 equipment (5 min);
    • other (5 min);
  • made by eduction local institutions such as College of the Siskiyous? (5 min);
  • produced by local government agencies and include city and county meetings (5 min);
  • sponsored by 'insiders' for local viewing (5 min);
  • sponsored by the public at large for local viewing (5 min);

• How many minutes of programming did MCTV15 provide that was:
  • locally produced (5 min);
    • new (5 min);
    • old (5 min);
  • sponsored (5 min);
    • new (5 min);
    • old (5 min);
  • EBB ( 19 hours/week )
    • new (5 min);
    • old (5 min);
  • satellite (5 min).

• How many people visited MCTV15 and how many hours did they stay? who were:
  • producers using MCTV15 services (5 min);
  • volunteers helping make community media (5 min);
  • guests on community media shows (5 min);
  • staff working on assigned tasks (5 min);
  • volunteers helping run MCTV15 (5 min);
  • new to MCTV15 (5 min).

• How much services were consumed by the public and producers:
  • DVD (average 25 per month);
  • studio books (up to 3 per week available);
  • editing sessions (minimal);
  • equipment check out (minimal);
  • EBB changes (weekly average 4 notices changing);
  • show submissions (5 min);

• How many communications did MCTV15 receive and respond too via:

• mail (5 min);
• email (5 min); and
• phone (5 min).

• How many new or renewed producers did MCTV15 receive from:
  • individuals (5 min);
  • family (5 min);
  • senior (5 min);
  • students (5 min); and
  • nonprofit organizations (5 min).

• What is our current demographic mix compared to census by:

• gender;
• race;
• location;
• income;

• Email newsletter:
  • was sent to how many subscribers (5 min);
  • received how many direct and indirect comments (not currently tracked, estimate only);
• How many electronic bulletin board (EBB) messages were:
  • produced and played for city governments (5 min);
  • produced and played for county governments (5 min);
  • produced and played for MCTV15 producers including nonprofits (5 min);
  • produced and played for pro bono (all are! 5 min).

• How many people are watching MCTV15 on:

• How many manual maintenance cycles were required (JC);

• cable television channel 4 in north Siskiyou County (currently n/a);
• live streamed on MCTV15.org and UStream.tv (JC);
  • How many hours were delivered over the U Stream?.tv service (JC);
  • How many manual maintenance cycles were required (JC);
• video on demand via Internet video sharing sites (currently n/a );

• How many individuals and organizations did MCTV15 help with equipment rental? (5 min - Minimal)

• How many training sessions did MCTV15 provide training for during:
  • learn as you go regular scheduled productions (number of PEG volunteers, only if they sign in);
  • media production workshops (28 in January).

• How many 'worth doing points' were awarded? (not accurate tracking)

• What is the profit and loss on open projects for PROPS? (establishing better QB reporting - in place by next month)

• What is the profit and loss on MCTV15 operations? (QB tracking)

Notes from 6/9/09 Meeting

• Old conversation: Survey, Needs analysis
• Viewers - Survey online (real time telemetry - history: a metric
• UStreamTV above and beyond Ch.15 - could add 15 + UStreamTV
• DabbleDB database: S
  • Shows students,
  • Classes
  • Track local
  • Outside
• 60/40 is the objective metric
  • Shows
    • Minutes
    • type individ, family, non-profit, gov, edu
• # of active local producers - type location zip
• electronic bulletin board (ebb) displays info. A count of changes and just a count (slides)

• Quality of service: outages and uptime
• number of volunteers = hours SMC and each bus seg; production
• se 2. total shows - COS edu=less private shows
• cos classes # hrs+ shows, maintenance by MCTV 15
• Number of minutes of local programming - overall statistic making more $ nd producing less
• money - in kind, financials

Notes from 6/19/09 Meeting

• Need any feedback we can get from listeners, students, producers, volunteers.
• Number of local shows, # of minutes, # volunteers, # of local producers incl. COS
• EBB count
• Total outage time
• Total COS productions by students, by faculty , Admin
• Total assets ?/yr