Business Plan 2008-9 - Draft

Notes

The following notes are meant to back-up the matrix at ODS | PDF

Defining levels on matrix will be noted as "green" for high level skill set match and perceived priority for ED performance.

Sponsorships: ED skills related high

Board contributions Board President to lead

Service Contracts - Weed and Dunsmuir need contracts, modify Mt. Shasta's agreement in time as collective input dictates. Current agreement is a good start. Siskiyou County 'ask' needs to happen ASAP, complete Annual Report DVD and print prior to meeting with County.

COS MOU - approach a definition of services - maintenance of equipment for instructional use counts for something. Define contributions to partnership for both entities. Confirm consortium group regular meeting to discuss issues.

Professional Services - ED initiates action, follow-through by others. Potential funding is close at hand.

Grants- Consider consultant or establish grant committee of the board to research and direct ED.

Fiscal Sponsorships - board researching vs. ED doing/advertising for this service.

State Franchise - research, there is a level of urgency to not fall behind on what could be mandatory funding. Some conflict of conscience on the part of ED and Northland relationship which has been supportive of the PEG since Day 1. ED level high

Special Events - research balance of time and energy vs. benefits
.
Professional Services - Business Model needs to be in place for these services. Currently Board must approve all PS Agreements, presented by the lead Production Coordinator. Shall we change this authority to be the ED?

Access Producer Fees - Raise fee structure and number of payers

Equipment and Facility Use - Raise fee structure and hours of use

Donations - Sell SUPPORT for public access, not products

Internet Video Services - trial period recommended with Board approval.

The potential funding sources are represented on a matrix that includes:

• potential income;
• expense level; and
• effort from board, admin, staff and volunteers.

Busines Plan Committee Aug 13

Contents

• Prioritized Goals
  • Increase revenues to meet 2008-2009 financial obligations and growth goals.
    • --- Sponsorship
    • --- Board Financial Contributions
    • --- County & City Services
    • --- Creating Professional Services
    • Cultivate Financial Benefit of COS Partnership
    • Grants
    • Fiscal Sponsorship
    • State Franchise
    • Special Fund Raising Events
    • --- Producer Access Producer
    • --- Equipment and Facility Use
    • Co-Productions
    • Online Video Services
    • Partnerships
  • Increase customer base
  • Create and manage well defined roles/responsibilities & staff
  • Staff and manage volunteer resource pool
• Un-prioritized goals
• New goal ideas
• Other Challenges

Prioritized goals

Increase revenues to meet 2008-2009 financial obligations and growth goals.

1. Sponsorship

This will give us a handout to solicit support, involve moderate amount of ED, staff and volunteer time, project is partially done. Estimated income $3000 - Audra Gibson

Finalize sponsorship package and establish local sponsors. - John Cumming

Goal to complete package and begin marketing by October 1st. Finalize layout and print handout for marketing at service group meetings and elsewhere. - Audra Gibson

Three tier - Sponsorship, Underwriting, Products & Services. - John Cumming

2. Board Financial Contributions

Board would set a group goal of $5,000 in contributions. Shows board commitment and support for ED and organization, little to no staff time, income tracking only - Audra Gibson

Ask each board member to contribute a percentage of their net worth\net income. - John Cumming

Goal would be to ask each board member to make a tax deductible cash contribution to their ability as a gesture of support. - Audra Gibson

Board members would find at least 2 new board members with fund raising capabilities by February 1, 2009. - Audra Gibson

3. County & City Services

County must be brought on board for receiving services for years without contributing. Goal at least $7,000. ED time for research for contract and meeting presentations. Staff or volunteer time to complete Annual Report. - Audra Gibson

Develop relationships and ultimately enter into a service agreement with each of the government agencies that we directly serve. ( City of Dunsmuir, Mount Shasta, Weed and Siskiyou County ) -John Cumming

Goal to make presentation to Siskiyou County by September 1 requesting at least $9,000 for this 08-09 fiscal year (amount of request may be adjusted after research is complete) - Audra Gibson

4. Creating Professional Services

Potential income $5,000 or more - COS Foundaiton, Mercy - Audra Gibson

This has the potential to attract money from COS Foundation, $1,200 est. and Mercy $3,000. Requires ED, volunteer and staff time to complete contract template and carry out product/services. - Audra Gibson

Professional services. Reinvent and execute with old and new customers. - John Cumming

Goal establish clear procedure with reimbursement or stipend for those that produce and work on professional services by September 1 and then market to South County based on the number of interested producers available. Build this program this year, increase there after - Audra Gibson

5. Cultivate Financial Benefit of COS Partnership.

Services rendered to both the College and the Foundation is looking for a visioning process to realize the value of the on campus studio with our help. They know there is potential, but not how to insure use for Media Dept. They are open to alternate scheduling (evening classes) to promote studio use by public and students. They are open to investing in infrastructure for studio and possible salary support if determined expanded hours would better serve the college/public. They want to see what funding that would bring back to them. ED, Board, staff and volunteer time, together with COS admin staff time to work out details. May be 6 months - a year out to formalize plan - Audra Gibson

Develop new products and services that benefit COS. -John Cumming

6. Grants

Look for Planning and Technical Assistance grant that would provide funding for expanding broadcast to internet streaming. - Audra Gibson

Equipment needs over the next two to five years. - John Cumming

7. Fiscal Sponsorships

Fiscal sponsorships with local individuals and area groups in their media endevors

Establish policy for percentage received in exchange for our services rendered

8. State Franchise

California Franchise agreement with Northland dictates 1% of gross is to be set a side for public access television. - John Cumming

Goal to pursue this in 09-10 fiscal year after building relationships and services during 08-09 fiscal year. - Audra Gibson

9. Special Fund Raising Events

Lots of variables at this time to justify volunteer, staff and ED time commitment. Still like the idea of a telethon, logistics and overall event planning would take a fair amount of ED, Staff and volunteer time, unless it was also on the internet, we still don't know how many people would actually be watching and motivated to participate. - Audra Gibson

Live on television sponsorship/pledge drive. Similar of PBS. - John Cumming

Partner with local area nonprofits for fund raising and awareness. - John Cumming

Goal by Feb 1, 2009 - Audra Gibson

Establish yearly gala event. - John Cumming

Goal to host Open House in collaboration with COS by Nov 30th for the purpose of educating and marketing support. Portions or whole event to be live or taped for broadcast. - Audra Gibson

Revenue, Public Relations, Fun, Volunteers - John Cumming

Goal to streamline essentials to save on costs of operations before taking on new obligations in 08-09. - Audra Gibson

10. Access Producer

11. Equipment and Facility Use

12. Partnerships

Increase customer base:

Goal - more "professional looking" MCTV 15 promotion on EBB to garner support of viewers - Audra Gibson

What do you have in mind as "professional looking"? - John Cumming

Define customers through a well conserved and implemented survey. - John Cumming

Goal to create and take survey by Dec 2008 with the assistance of established committee already in place - Audra Gibson

I would encourage us to use best practices in conducting the survey and gather support from the cities and county before embarking on the endeavor. There support would ensure some trust in the results. - John Cumming

Advertise ( Radio, Newspaper, Events ) - John Cumming

Goal to do mailing with Annual Report by Feb 1, 2009 - Audra Gibson

What would be the primary audience for the annual report? Do we have a relationship with them already? What can we do today to improve these relationships? - John Cumming

Public Relations ( Regular news releases, Participate in other service groups ) - John Cumming

Goal to make at least 5 informative presentations to south county service groups by Feb 1, 2009 - Audra Gibson

Lets get a list of service groups that would most likely benefit from our presentation. What outcomes do we what to see from giving these presentations? What are we looking for? - John Cumming

Partner with the south county chambers and the county tourist department in an effort to help promote local events. - John Cumming

Call in shows - John Cumming

Goal TBD as other goals get met. - Audra Gibson

Regular Game/Lottery/Raffle show. - John Cumming

Goal not this year - Audra Gibson

Studio-in-a-Box and co-productions. - John Cumming

Goal based on budget. This in conjunction with professional services success. - Audra Gibson

The Studio-in-a-Box project was not intended to be related to professional services as described by our organization. Instead we have discussed a business model around the concept of 'co-productions'. - John Cumming

Goal based on budget. In conjunction with Siskiyou County funding request. - Audra Gibson

See above AG Goal by Feb 1, 2009

Goal to increase programming (at least one per every two months of each segment by producers interested in these areas. - Audra Gibson

PEG is short for Public, Education and Government. The three legs of community television. In most communities each leg is operated and controlled by there respective divisions. In other words, the government is responsible for it's programming as is education and the public. Thus far in south Sisiyou county the government input is limited to the live televised public meetings. The county and education do not do anything on community television for the public. - John Cumming

Goal to build, establish or grow in this fiscal year. Measurability (?) based on boards definition of "partnership" TBD - Audra Gibson

Goal based on survey results and additional research to establish reasonable fees for PSA's. - Audra Gibson

Visit and learn about other local public access television providers relationships with local government.

Goal by Feb 1, 2009 to make two visits to Community Access operations at SOU in Ashland and one other visit to similar viewership as MCTV 15 in northern California. Findings to be shared in a report to board. - Audra Gibson

See above - Audra Gibson

See above - Audra Gibson

Improve service and quality of relationship COS by clarifying business relationship and using a collaborative process. (AKA Clarify business relationship w/COS in order to improve service and quality of relationship through a collaborative process.)

Goal to be point person for COS interface and commit to clear, regular communications. - Audra Gibson

Goal as above, at minimum, quarterly meetings. - Audra Gibson

Goal to attend all Foundation meetings or send SMC representative. (AG not available Thursdays September - October) - Audra Gibson

To comment under public comment at each meeting something positive/educational about SMC operations/projects etc. - Audra Gibson

Goal by Feb 1, 2009 with assistance of volunteers.

Goal to establish tracking method and accountability for tracking. - Audra Gibson

Goal to include this in the established monthly Orientation meeting schedule unless agenda and attendance warrants separate meetings. - Audra Gibson

Goal to solicit ideas and implementation as agreed. - Audra Gibson

Create and manage well defined roles/responsibilities & staff assignments that are resourced.

Goal to clarify duties and responsibilities for paid and volunteer positions and perform regular evaluations and feedback on job duties. - Audra Gibson

Goal by Oct 1st present report to board on changes implemented for improvement or clarification in operations. Ongoing reporting as part of monthly board reports by ED. - Audra Gibson

Goal Ongoing - Audra Gibson

Goal to find and train an effective Volunteer Coordinator to improve reliability and number of volunteers. - Audra Gibson

Un-prioritized goals

Improve polices, procedures and practices to conform to best practices ( using measurements metrics and continual improvements processes ).

Goal Ongoing with assistance of board committee. Staff to give feedback on issues needing clarification. Staff to uphold policies and procedures accurately and fairly. - Audra Gibson

See above - Audra Gibson

In process by board committee, assist as needed. - Audra Gibson

Educate about use website, dabbledb and svn.

Goal to establish procedures and training for consistent use of same software by all staff and volunteers for the good of the organization. - Audra Gibson

Goal '09'10 or sooner as other goals are met. - Audra Gibson

Goal to clearly establish technical responsibilities and accountability to volunteers or staff. - Audra Gibson

Goal to assign technical research to technical staff or volunteers to make recommendations for implementation before any changes are made. - Audra Gibson

Goal to begin grant research in fiscal year 08-09 with the goal of applying for at least two grants in '09-'10. Specifics TBD after research. - Audra Gibson

Define and manage task orientation committees.

Goal a part of operational organization mentioned above. - Audra Gibson

New goal ideas

Be cash neutral by end of fiscal year.

Establish clear relationship between SMC and MCTV 15.

Clearly define the scope of both organizations. - John Cumming

Goal to educate board and public on distinction in order to improve public understanding of our organization. - Audra Gibson

Goal '09-'10 by board committee. Not a priority for this year unless other goals are met. - Audra Gibson

Goal ties in with other goals as an underlying means of achieving goals. - Audra Gibson

We currently use these software systems to better operate our business: Open Office, Microsoft Small Business Accounting, DabbleDB, Skype, SubVersion, Log Me In?, MediaServer. We collectively need to understand there relevance and be trained in there efective use. - John Cumming

Goal to train and improve as we go. Put the fun back in dysfunctional! - Audra Gibson

Other Challenges

Define what are our core services and how they financially impact our organization. - John Cumming

Reduce funding is other areas to allow for new obligations. - John Cumming