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Diana Limjoco Pollard

Diana Limjoco Pollard founded Mountain Community TV-15, now known as MCTV 15 and funded most of the operations for the first 3 years. In 1998 she championed public access TV before city council and asked them to allow her to find a way for the community to use Channel 15. The city of Mt. Shasta asked Diana if she would put together a volunteer committee to research the legalities of public access. Diana did the research on the internet and called many access stations nation wide to learn all she could to present to the volunteer committee to read through and condense. Upon her advisement a new board created and financially contributed to the 501-c3 non profit status of MCTV-Channel 15, with the pro bono legal contribution of Tim Stearns, a Mt.Shasta attorney and Mt. Shasta city council member at that time.

While the board researched the issues at hand, Diana ran the daily operations and broadcast shows with the tireless help of Mt. Shasta resident Joan Lucas, who was the first MCTV 15 program director. Diana was backed by the technical advice on broadcasting by Vince Reinig, Manager of the local cable company, who also believed in the vision of public access to benefit the communities. Diana says that is was Joan and Vince's unwavering support that gave her the impetus to keep going when public support was slim.

After a year of airing various shows once a week on Channel 15 Diana still found very little community support. The idea of a live show, taking the camera to the streets occurred to her. In Sept of 2002 after consulting with Northland Cable station manager, Vince Reinig, she learned that the live feed where the equipment was housed (above the Mt. Shasta Police Dept)could be extended to the sidewalk below. The next day, Diana and Vince, with the help of another volunteer,Cindy Summers, as tech support and co-host, they literally took the live feed, extended it to the sidewalk, hooked it up to Diana's personal home Sharp video camera, and with props and banners rousted up the night before, and the first MCTV-REAL TV show was created.

For three years as a volunteer, Diana ran the daily operations and development. She was Chairman of the Board of Directors, active president, Executive Director, media interface, first webmaster, and broadcast programmer. She helped with creative ideas and supplied the photo to render that is now the MCTV-15 logo, T-shirts for volunteers to wear, paid for it's it's first office in Mt. Shasta.

With an automated broadcast scheduling system in place donated by the City of Mount Shasta as requested by Diana at the advice of her champion, Vince Reinig, Diana decided to run the programs on a 22 hour cycle so that there was hardly a time of day when the cable watchers could escape seeing the show she created called MCTV-REAL TV. These two combined actions turned the tide for public awareness for MCTV 15 public access station.

In the fall of 2002 Diana moved to Arizona. The board she chose has grown and MCTV 15 now manages the public access stations for the cities of Mt. Shasta and Weed, Califonnia with the help of many new extraordinary volunteers.

Diana, a Filipino-American highly acknowledged by friends, colleagues and captains of business and communities to be ahead of her time in thought and accomplishments, is a triumphant, childhood kidnap survivor, a women’s advocate, and a civic leader in communities on two sides of the ocean. Her mother and role model, Helen Limjoco, is a breast cancer survivor, who at 82 years of age is still in remission after 22 years, for the most part with the help of Diana’s extensive research in alternative medicines and herbal therapies. Both of her parents are nationally recognized civic leaders in the Philippines.

Diana is now President and CFO of a thriving corporation, Digital Web Group, Inc., in Tucson, Arizona, and maintains a residence in Mt. Shasta, Tucson and is now living in Puerto Princesa,Palawan in the Philippines where operates her business from.

She and her husband are currently making the electric tricycles for the City of Puerto Princesa.

She still participates in email round table discussions with the current Board of Directors.


Mountain Community Television-Channel 15, Inc. edit
Studio COS / LRC 2 | 800 College Ave, Weed, CA 96094 | Phone: 530-471-5910 | info[at]mctv15.org