Teamwork
Home About General Operations Team Projects Tasks
Philosophy BusinessPlan Strategy Marketing Research
Development
Address Book Links Talkback SandBox
GotWiki
Suggestions
|
NATOA
PEG Funding Models
Monday, June 8, 11am Pacific
Teleconference
Jerry Musial
Moderator
Sue Buske
1984 Cable Act reference
Diversity Law
Funding Models, not just for PEG Access stations, also for Community Media Centers - "Triple Play" services
Technology plays a key role, we have to evolve with technology
Mixed use PEG
501.3(c) as the management model is best
Fails because not about access, mission is not clear
RFP's by cities for PEG access, may not be the best for long term success.
Libraries might be the exception
Contractual relationship must be multi-year for successful grant opportunities.
Positive incentive for increasing funding.
Keep mission in mind.
Community Media Center can offer more services.
Foundation of funding to act a base/floor to help find/attract additional funding.
Earned income, grant income it takes time. Build relationships.
Types of income,
- Cable company, PEG fee
- Local Government, part of franchise or general fund
- Earned
- Grant
- Misc
- On related business
Special projects come from partnerships and relationships
Community Meetings to gauge interest and services they would like to receive. Needs assessment.
Check in with there clients and views. How are we doing?
Process is useful to find new partners.
Earned Income:
Grant Income:
- Does it work with the mission. How much will it cost.
- How much interest is there in the community
- Who will do the work.
- How will the funding work long term.
Funding takes time to build.
Capital Funding?
25,000 - 30,000 need help with funding.
Small communities can be more viable.
Advertising?
Does not work long term over and above the cost of programming creating the servicing the advertising.
California state law killed funding?
Denver, CO - Open Media
Funding killed
Web based automation
Development of resources
Death spiral
Stop gain funding, Bridge funding
It's hard to replace bodies
People driven, Development driven, Relationship driven.
Strong nonprofit next door in same field.
60 closed in CA
Merger
iNet fees subtracted from franchise to fix infra structure.
Sue, does not know any cable operator.
Mike Wassenaar
SPNN in Saint Paul, WI
1,500 nonprofits
7 layers of government
$1,700,000 budget for the year
$800,000 from franchise sources
Is funding source one off or on going.
What is the effort involved? Effort 'v' Payoff
Autonomy 'v' playback
Earned income. Partner
140,000 in revenue form nonprofit and governement
25,000 for class fee for nonprofit and schools
20,000 membership fees and class fees
75,000 in value for public service announcements ( Big competition )
Channel announcements for earned income.
Americore programing to provide training
150,000 Private grants for youth education. General operating grants.
10,000 - 15,000 one time shows
15,000 Individual gifts from asks
Donnor base, asks for big
Events benefits with speakers
Development director
Administrative excellence required
Most PE Gs? are under staffed.
Friends of the Library approach. Seperate 501.3(c)
Community Radio
18 Staff full-time with benefits ( nonprofit averages )
1 Part-time
60 independent contracts
5 channels
2 access channels
52,000 subscribers
35 languages
50% at the povity
9 colleges in city limits
Government service channels
Friends of Libraries
Exclusive Contracts
Kelzie Beebe
COP Act
Legislation for PEG funding
Federal approach 4 Goals:
- Funding ( Local government must have access to PEG fees )
DIVCA negatively effected funding stream in California.
FCC
One word deep within the act or major changes
23 states have state franchising laws.
Change!
Local control
Required to enforce the agreement including funding
Capital 'v' operating costs.
|
|
|
