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Promotional Notes
Promotion is a skill, an expense, a must, and always the last thing people think about while working hard to produce a show. Unfortunately, if your efforts go unpromoted, a lot of good work is literally overlooked. What can you do to make your message heard?
Newsletters
Write an article on your program, mention air dates, take photos on the set, place an ad for the air dates
Cost:Printing, mailing of newsletter, time to write article
News releases
Write a news release, keep a list of ideal media contacts, fax when new info can be shared (air dates, guests, accomplishments), call to follow up, get to know your contacts, push for a story
Cost: Time to research contacts, write and fax releases
Flyers
Print and distribute quarter or full-sheet flyers at events or neighborhood gathering places to promote air dates
Cost: Printing and distribution of flyers
Hard copy and electronic distribution, list serves
Aside from distributing flyers by hand, use e-mail or list serves as well, place news release content in the body of the e-mail, attach a jpeg of the ad
Cost: Time to create and send email
Word of Mouth
Be aggressive in telling everyone you know to not only watch, but to also inform others of your show and air dates
Cost: None
Radio, morning show interviews
Call radio stations and morning news programs to coordinate interviews on the subject matter of your show, promote the air dates during the interview
Cost: Time to call, schedule, attend the interviews
Web Site
Postings Post on your web site, or on any other web sites that your organization is affiliated with
Cost: Time to place the posting on the site
Chamber of Commerce
If you have an upcoming event, submit the information in advance to the Chamber of Commerce
Cost: None
Video Promo (30 Seconds)
Tape a thirty-second video promo for your program to air on MCTV 15 when shooting your show
Cost: None
DVD distribution
Your program is a great tool that can promote your organization’s work even after it has aired, distribute to board members, key stakeholders, partners, etc.
Cost: Minimal cost of duplication, MCTV 15 can duplicate for meaningful distribution
Web site Program Guide
Your show is always listed on MCTV 15's website schedule page, the schedule archive and the show list section.
Cost: None
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